Senior-Touch brings older age related needs and factors as primary considerations into design and development of products, services, architecture, visual communication design, environmental design and mature lifestyle management.
The 21st century marks the end of the period of human history with more young people than old. Now for the rest of human history there will be more old people than young.
Seniors are a distinct segment with unique needs and preferences, with usability and user experience demands that should be tailored to their preferences and contingencies.
Senior- user oriented tailored conceptualization, design and bridging age-related digital divide are not a luxury. Lack of adaptation to the needs, preferences and accommodation to usability capabilities, can be the make or break of a user's choice to interact with a product/service.
Senior-Touch’s mission is to ensure preservation of age-related life-style qualities for senior customers in products and services, and adapt usability and a total user experience, encompassing the product/service, user and environment.
|Prof. Ron Nabarro winner of
the World Technology Network award 2009 in design
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